Best current television ad campaign:
Amazon Kindle
Picks up where iPod ads left off - quirky indie music plus cool animation FTW. Although the product it promotes is about to encounter a spate of competition that will likely mean it is no longer anything special.
Worst current television ad campaign:
Staples
This guy makes me want to start throwing things at my tv. I don't watch tv to be yelled at in an particularly irritating manner (this is also why I dislike Jim Cramer). And, shame on you, Staples. You have had you fair share of clever campaigns throughout the last decade. Yet you have resorted to the polar opposite of clever - something so straightforward and dumb that it makes Jackass look subtle (speaking of which, can't wait for Jackass 3D later this year!). But this begs the question, which is better: an aggravating commercial that at least captures my attention and gets me to blog about it (while mentioning the brand multiple times), or a forgettable, mundane, harmless commercial that does not get written, talked, blogged or tweeted about? Probably the annoying one. But if I were that guy, I don't know how I could look at myself in the mirror every morning with respect.
